Aurora
Dark, cinematic and instrument-like. Deep navy field, luminous scan imagery, monospaced data labels. Reads premium and unmistakably technical.
Clinical
Bone-white, editorial and calm. Serif headlines, hairline rules, enormous whitespace. Feels like a private Manhattan practice rather than a startup.
Signal
High-contrast and product-forward. Structural grid, oversized type, findings shown as interface. The most modern-software of the three.
Shared content layer
All copy, pricing, protocol and clinician data lives in src/lib/content.ts, so a change lands in all three directions at once.
No stock photography
Every visual — body coverage diagram, axial slices, street map, sparkline — is hand-built SVG in src/components/visuals.tsx.
Placeholder details
Address, phone, clinicians, statistics and testimonials are invented for the mockup and should be replaced before anything ships.